No, not a reference to Russell Brand and his infamous run-in with our favourite domestic product with a smiley face, I’m just sick of Hoover now! Gyles always said we’d end up hating the products you have to advertise...and I think he’s definitely onto something. They told us it wasn’t a final major project, but it blatantly was...4 weeks in teams of 4 working on a full campaign with two creative outputs (2 TV, 2 radio, 2x3 48 sheets, 2x1 print, and 2x1 Direct Mail piece). Not complaining about the workload, I’m sure that was quite generous compared to what we could have got, but was still a nice and busy way to end the year.
Working with Josh, Ruud and Brooke, we got off to a slow start but then managed to get cracking and it all came out very well. Overall we got a 1st, so cannot complain about that at all! Below are some pieces from both campaigns.
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