I know Al Gore reads this blog religiously, so don't worry Al I'm not telling people to start using their 'An Inconvenient Truth' DVD as a coaster! It's just the name of the brief given for our Design for Advertising unit.
The idea behind this concept to advertise Heat magazine was thinking what Heat has (gossip, celebrity news etc.) and where people would talk about this. Public transport is the ideal place to target consumers, installing large vinyl sheets onto the windows of buses, trams and trains to make it look as if the window was steamed up, and people had written 'gossip' on it.
No comments:
Post a Comment